Museum of Immersive Media

Skills

Architectural design, photorealistic rendering

Location

Pittsburgh, PA

Problem

A new museum for immersive new media art needs a home that can serve as a blank canvas, while creating a cultural landmark for the community

Year

2017

Solution

A museum designed as a shadowbox to serve as its own canvas thanks to a mechanical facade, with community spaces and sweeping structural gestures

The Museum of Immersive Media grapples with transforming a derelict plot in an up-and-coming neighborhood into a cultural hub for the entire region. As a canvas for new media art, the building functions as a dynamic and manipulable canvas to provide artists with free reign in dictating the enhancements of spatial characteristics. An explicit structural gesture on the exterior promotes a lightness of form while maintaining an internal purity of spaces to aid this manipulability. To initiate public space, internal and external chambers are created to promote various social activities while still generating architectural assertions over personal interactions. As a result, the Museum of Immersive Media becomes a community fixture that caters to the direct needs of local residents while becoming a destination for visitors and tourists.

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The building uses a dynamic facade system that uses a mechanical control to rotate individual glass panes 90 degrees. When the edges point outward, the building acts as a translucent glass box, allowing full visibility through the entirety of the building. However, when the edge points downwards, its slight opacity acts as a canvas for projections onto the facade itself. This allows the building to morph and serve as a billboard in the community and as a method of display for visual artists. 

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